A news release on Facebook news of December 18, 2017, said “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.”
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Facebook’s new initiative is to make people happier about using the social network in a positive way. This they felt has now become a challenge especially since the social networking giant has been accused of disseminating misinformation and reinforcing partisan political communities.
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With regards to the announcement, Zuckerberg posted “We built Facebook to help people stay connected and bring us closer together with the people that matter to us; we feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.”
However, hers the big disadvantage not to you but for Facebook itself. This is why Facebook needs all the support it can get in improving the social site to be more considerate for socializing between families and friends instead of relentless brand promotion. Zuckerberg’s announcement invited a big backlash in the stock market that cost him a loss of billions overnight.
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