Why Zuckerberg should get a huge pat on the back and support for such a move is that the social network will have to implement such a move at the cost of showing less ads and commercial content all because you newsfeed as I mentioned earlier is limited in space. This means all those posts of family and friends who you may not have interacted with will show up more on your timeline instead of being pushed into the background to make space for commercial content.
Now it will be just the opposite, where commercial news feeds will be cut down to make way for more social content. Meaningful social posts will now feature more on a users news feed at the expense of commercial posts by news companies and brands.
Image Source: newsable.asianetnews.com
Said Adam Mosseri, Facebook’s head of News Feed “Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses,”
Facebook today depends heavily on interaction and engagement to track and analyze what users prefer to see on their Newsfeed but that is determined by a bot or algorithm. Thus any post that receives a lot of reactions, shares and comments were automatically boosted as these were identified as your preferences in your network.
Image Source: www.facebook.com
Mosseri also issued a warning statement to news organizations and companies that were classified as pages to see “reach, video watch time and referral traffic decrease”. This is bound to raise several concerns for those brands, companies and organizations that rely on Facebook to distribute their content and help audience redirection to their websites.
Mossieri also said that Facebook will penalize those websites and pages that post content regarded as engagement bait or click bait that solicits a response or manipulate a response from users such as likes, comments and shares just for the sake of a higher reach on the network.
Image Source: hicomm.bg