It saddens this author deeply to admit about how the scenario has changed for the Indian community with the advent of social media. It comes as no surprise that everyone has a sense of entitlement to something they invest their time and money in. However, to make blatant use of free speech, and an accessible platform to put it up for others to see, has only made things more complicated. People have garnered a false sense of judgment where they jump to conclusions without checking facts. The phrase “trigger word” has lost its meaning given how everyone gets triggered at everything. Thousands took to social media to admonish “Snapdeal” because “their CEO called India poor”. Not only was this completely baseless and regressive, some got real personal in their comments.
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The same incident befell Snapdeal, unfortunately when their brand ambassador Aamir Khan was defamed for speaking out against moral policing of free speech, from a religious context. Thankfully, there were those who were kind enough to go the extra mile and send positive reviews to balance out the blow to Snapdeal! The reason why this is a matter of such serious concern, because people are going to extraordinary lengths to act out on a false sense of patriotic insecurity: Someone forged a post stating Mukesh Ambani had challenged Snapchat on the subject of economic power.
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