Humans are social beings and do not like isolation. For this reason we often follow the crowd, as it gives us a sense of security. Rob Henderson, a research assistant at Yale University, outlined several reasons why people follow the crowd.
The number of products and services is innumerable in today’s commercial world. We do not have the time o means to try them all ourselves. Hence, we often choose products which are advertised by other people or experts. This is one of the reasons for following the crowd.
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This is actually contrary to what we have heard before, that the scarcer a product is, the more we want it. But scientists Daniel A. Effron and Dale T. Miller from Stanford University proved during their research, that when people are part of a big group, they don’t take the last slice of pizza, the last doughnut or the last gum in a pack, because they fell that they simply don’t have the right to. This phenomenon is called the diffusion of entitlement.
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Back me up guys; no one wants their privacy invaded. Public toilets are usually not that pleasant because they are full of people. But sometimes, one does not have a choice but to use them. In such situations, to maintain some privacy, men choose to keep some distance. No one wants to use the toilet under someone else’s glance. This is the simple reason why men don’t use neighboring urinals.
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Something we might have not noticed ourselves doing but others may have pointed out. According to Professor Andrew Bass, from Cornell University, the impulse to gesticulate is actually a result of evolution. Scientists traced the evolutionary development of the neutral networks in our brain and fund out that the signals or gesticulations that birds, mammals and humans use, is actually from the hindbrain of fish. Gesticulation is a pretty common activity and now you know its origin.
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We try o send our hard-earned money rationally. We try to find parity between the prices of a product ad its quality. We don’t go for the most expensive product, because it could be overestimated. Similarly, the cheapest product is avoided because its quality might be compromised. Marketers use this to their advantage. They place cheaper products next to expensive products, ensuring that the cheaper product sells fast.
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