Irrespective of the people’s apprehensions, Gilbert was very confident about its product. They were of the view that the toy will definitely attract the attention of kids and their parents. As a matter of fact, the advertising campaign stated that the kit is actually helpful in motivating the kids to take up career in nuclear energy.
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Though the kit promised to take the kids into a lucrative life of nuclear engineering, the toy did not become hit in the market. The kit was not sold in great numbers. As a matter of fact, Gilbert was able to sell only 5,000 toys in the market.
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It indicates that people were quite apprehensive about giving a toy to their kids which had the potential to harm them. Even in the 1950s, people did not want their kids to play with Uranium.
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Despite the kit’s failure in the market, if you had managed to buy the toy when it was in market, then you are lucky. The toy has become hot favorite among collectors as it had an amazing nostalgic appeal. As there were very limited number of toys that were present in the market, their demands are also high. The kits can now be sold online at a price of up to $2,000.
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