Large companies don’t have logos chosen spontaneously. Much goes into the deliberation of a logo simply because it always started as one man’s dream to achieve a goal of success. Thus logos like McDonalds and the like have a hidden meaning or hidden images which not many know about. These are meant to be interpreted as symbols or meaning associated with the company. Here are 25 such hidden images in logos of famous multinationals around the world
One of the world’s most famously recognized logos, this logistics giant is seen in every country around the world because of its ability to deliver to the most inaccessible locations on earth or so that’s what their advertisements promote. Now, look carefully at the “E” and the “X”. There is an arrow in the white space that symbolizes speed and precision.
Image Source: Fed Ex
NBC has always been at the forefront of television broadcasting in the USA. Many of the older generation will associate NBC with the famous Peacock symbol but they have now created a new logo and the peacock is still there but it is not that easy to spot although it is there as large as life.
Image Source: www.tvgcdn.net
We have seen this logo several times as the symbol of the nonprofit donation and storage center in the US but have you observed how the “G” has been made to resemble a smiling face?? The logo was created by Joseph Selame in 1968 which struck a balance between illustration and typographic.
Image Source: www.hongkiat.com
Not exactly a company but there are now 14 members in the Big 10 conference who compete in the NCAA football division 1. The logo was created when there were 11 members after Penn was added in 1990 and since they did not want to change the name they decided to be a bit creative and that’s how an 11 was created as a contrasting space between the letters G, T, and E in the middle.
Image Source: www.nocookie.net
The Wendy’s logo was created to symbolize that Wendy’s food was just like your mom's home cooked meals. That is why in Wendy’s collar the design resembles the letters ‘MOM’. Well! It’s as if your mommy made square-shaped hamburgers and used paper cups for ketchup, it would be like Wendy’s no, wouldn’t it?
Image Source: www.cnbc.com
The white space at the side of the tree in the center resembles a lion and a gorilla in a faceoff with each other. Surprisingly though, the lion or rather a lioness doesn’t seem to look that menacing while the ape certainly looks nasty.
Image Source: www.wikimedia.org
The Chick-fill-A logo has cleverly incorporated the image of a chicken into the “C”. It doesn’t exactly look hidden but it is still a creative idea deliver the message that they do serve nutritious chicken meals which is the real idea.
Image Source: www.webdesignerdepot.com
The Amazon logo with its curved arrow gives the appearance that the logo is smiling, but the actual purpose of the curved arrow is something else. It starts at the A and points to the Z as an indicator that Amazon sell everything from A-Z which of course is always what you won’t need but will buy anyways.
Image Source: www.boredpanda.com
Baskin Robbins is famous for their 31 flavors created with the intention that a customer would have a new choice every day of the month. They also incorporated the concept of 31 flavors into their logo as well which was pretty neat.
Image Source: www.list25.com
Everyone knows that Formula 1 stands for the famous racing franchise of formula 1 racing. Look at the logo closely by focusing on the space between the F and the 1 and you will find the ‘Number 1” created as a representation of the number 1 to stand for “formula 1.
Image Source: www.storyepic.com
Carrefour is the French International Hypermarket chain which in English means “Intersection”. Looking closely at the logo, you will find that the letter has actually been created by the placement of the two arrows that point in opposite direction which is appropriate in relation to the meaning of the word.
Image Source: www.macotebasque.com
Mammoth is the popular and leading four-season ski resort in California. The logo doesn’t just resemble an “M”. If you look closely, the white spaces resemble the ski slopes; the logo itself is interpreted as a Mammoth and a mountain.
Image Source: www.mammothresorts.com
Among hidden images in logos, this is a fun one. You are used to munching away on their chips but what you didn’t realize is that there is a feast going on in the Tositos logo. Watch the two “T’s they both appear to be men partying over a bowl whose red color within a curve resembles dipping sauce. A great way to say Ole!!
Image Source: twentytwowords.com
This is a masterpiece of a logo where the N and W have been created as part of the same image. It looks like an N and a W. However there is more to it. There is also a compass integrated into the logo and you can guess which direction it points too. Look at the arrow.
Image Source: www.jones.in
You may be seeing the words “Tour de France” written and that’s obvious but look closely at the “O” the “U” and the “R”. Along with the yellow dot, they all form an image of a cyclist. It is a truly clever illustration and the model for the pose was none other than a famous cyclist who soon after the shot was asked for a urine sample to be tested for performance enhancement drugs.
Image Source: www.digitalsynopsis.com
Pacman has a way of showing up in the least expected places. Take the LG logo for instance. All you have to do is to take the logo and tilt it to the right just a bit. Then the nose has to be shifted upwards and voila, you have Pacman!! The South Koreans were pretty creative it seems.
Image Source: www.ebneel.com
Not many have ever given much thought about the Sony Vaio laptop logo because it looks just like a regular typographical design. But there is more to it than meets the eye. Look closely and you will see that the first two letters are a representation of an analog signal. The last two letters symbolize the 1 and O of binary digits of the digital world.
Image Source: www.weburbanist.com
The automobile giant Hyundai’s logo isn’t just an H standing for the company’s name. It is a stylized version of a silhouette depicting two individuals shaking hands. The color embossed in silver is a fine example of creativity, sophistication, and perfection.
Image Source: www.noisebreak.com
Look at the Toblerone logo closely. You will find a bear image hidden in the mountain that represents the Matterhorn Mountain where Toblerone originated. It symbolizes the fact that you need chocolate to survive if you live in the mountains with bears present.
Image Source: www.boredpanda.com
The Milwaukee brewer’s logo is quite a creative and a bit hard to decipher for those who aren’t baseball fans. The glove has been constructed from a combination of the letters “B” and “M”. The team was founded in 1969 and was named after the city’s brewing industry.
Image Source: www.robotbutt.com
This looks a fairly simple logo which most people won’t get at first glance. It could be just about anything if not nothing at all. But if you focus closely on the logo you will then notice how the hidden imagery appears as an orchestra conductor.
Image Source: www.beyonddesignchicago.com
Unilever sells hundreds of products and there is no way of catching up all of the products under their banner. But take a look at their logo, and you’ll get a fair idea as all of their products have been incorporated into their logo.
Image Source: www.comedycentral.co.uk
The hidden image in Coca-Cola isn’t something that most people in America are familiar with. The hidden mystery image in the Logo of the Coca-Cola is the flag of Denmark which is a big surprise isn’t it? It wasn’t originally intended but then the Danish flag became the symbol of the happiest country on earth and Coke arranged a media event in Denmark’s largest airport where they greeted people with flags. They should have greeted people with coke instead.
Image Source: www.diply.com
There isn’t much you can make out in the Gillette logo but as a perfect example of the sharpness and precision of their blades, the G and the I have perfect cuts aligned with one another that also represent the sharpness feature of the blades.
Image Source: www.downwithdesign.com
The best one yet among hidden images of logos. Everyone is familiar with those famous golden arches creating the letter “M” which obviously stands for McDonalds. But what most people don’t know is the fact that the design created in 1960 by psychologist and design consultant Louis Cheskin was interpreted as a pair of nourishing breasts which he felt would be unconsciously recognized by customers. Seems the guy didn’t have anything else on his mind and need a wife seriously.
Image Source: www.ytimg.com