Another firm by the name Aggregate IQ also linked to Cambridge Analytica has also been accused of a breach on spending limits during the Brexit referendum that allowed the swaying of votes through nefarious tactics. Facebook has even suspended the company.
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It was just two weeks ago that Zuckerberg admitted the Cambridge Analytica scandal saying "You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. "This was a breach of trust, and I'm sorry we didn't do more at the time." Although the data transfer from Facebook to the company was legal, its subsequent transfer of data to Cambridge Analytica was not. That amounted to a breach of privacy.
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Media sources like CNBC have also reported another data analytics firm called CubeYou for using the same tactics as Cambridge Analytica for sharing user’s information through fun quizzes. This misled many people who believed the quizzes were used for academic research of a nonprofit nature. Facebook has also pulled out CubeYou from its platform.
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If users wish, they will be able to shut off all apps and turn off third-party access to their apps completely. In simpler terms, Facebook will reveal to you what apps you might have signed into with Facebook or quizzes and surveys etc where you could then shut them off. Mark Zuckerberg revealed that Facebook came up with the figure of 87 million by calculating the maximum number of friends that users had access to while Kogan’s app collected data. However that’s about it and they cannot find if that number is in excess because the company’s logs don’t go back so far.
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“A lot of you are asking how to control what information you share on Facebook, who has access to it, and how to remove it. We recently put all your privacy and security settings in one place called Privacy Shortcuts to make it easier to use. We're going to put this in front of everyone over the next few weeks. We're also going to put a tool with all the platform apps you've signed into in at the top of your News Feed so you can easily remove any apps you no longer use.”
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