Facebook also stated that the majority of the accounts were fake, and spam. In moderating posts, 837 million spam posts were identified. Facebook also acted upon 2.5 million hate speech posts, 3.4 million posts depicting graphic violence, 1.9 million terrorist propaganda and 21 million posts comprising of sexual activity and nudity. All these were removed from the network.
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Vice President of Facebook’s policy for Europe, Africa, and the Middle East, Richard Allen said “This is the start of the journey and not the end of the journey and we’re trying to be as open as we can.” Alex Schultz VP of data analytics revealed that graphic violence content almost tripled every quarter which promoted and influenced real world conflicts.
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Schultz said that moderation guidelines only included distinguishing between adult content, suicidal posts, violence, bullying etc. But when it involves imagery involving children, labeling isn’t as effective as removing the posts entirely and this is what Facebook is planning to do. “We’re much more focused in this space on protecting the kids than figuring out exactly what categorization we’re going to release in the external report,” said Schultz.
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The new method of Facebook moderating such negative content is by using its newly established artificial-intelligence-based technology which helps it to find content and moderate it faster. It is much more effective than human moderation to detect spam and fake accounts. Facebook now claims that its AI has had a 98.5 % success rate in detecting fake accounts and where spam was concerned the success rate is 100%.
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