In 2005 Barbara Streisand sued aerial photographer Kenneth Adelman for displaying a photograph of her California home. Streisand efforts to suppress the publication of the picture generated publicity. It became widely popular and was copied to multiple sites outside the immediate reach of US law. Mike Masnick of Techdirt termed this as “Streisand effect”. People tend to show more interest in things that are banned. Whether it is trying to watch banned sites on internet or having more sweets if on diet all has Streisand effect.
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Many people are attached to their self built furniture for the act of building something, putting your own hard work into a physical object, seems to instill it with additional value above and beyond its inherent quality which the researchers call the ‘IKEA effect’.
In a study participants who made their own origami frogs and cranes valued them five times as much as another group of participants thought they were worth. The increased worth is not just about efforts but also completion as incomplete projects received no such benefits. So it may be easy for you to buy a thing but a little effort of putting a thing together will make you happy when it is done.
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Why do marketers keep repeating the same advertisements over and over again? For repetition makes information so familiar that our brain spends a minimum amount of time and energy in processing it resulting us into believing in the same. We stop doubting the authenticity of that information. So, all information seems to be truthful after we hear it several times.
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We all have heard the phrases like ‘you got what was coming to you’, ‘what goes around comes around’, ‘chicken come home to roost’ and ‘as you sow shall you reap’. We all believe that the consequences of all noble actions are rewarding and evil actions get punished. This is the Melvin Lerner's just-world hypothesis. This belief generally implies the existence of cosmic justice, destiny, divine providence, and stability has a potential to result in fallacy especially when used to rationalize people’s misfortune on the grounds that they deserve it. But there is no world justice at all. Tragedies are not always the fault of their victims.
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