Apple Now Sued For 1 Trillion Dollars; Company Admits Misunderstanding And Issues Formal Apology.

By Andrew Alpin, 31 December 2017

5What Apple had to say?

According to Apple, updates from last year contained a smooth out feature for batteries that are old or low on charge.  They said phones without this feature would be shutting down abruptly. This was due to a precautionary measure to prevent components from getting burned.

One of the lawsuits filed in San Fransico says “the batteries’ inability to handle the demand created by processor speeds” and that this was a defect which Apple should have acknowledged and replaced with free batteries, instead they sought to conceal it. The plaintiff is being represented by Jeffrey Fazio who had earlier represented people in a $53 million settlement with Apple way back in 2013 because of its inept handling of iPhone warranty claims.

Rory Van Loo, a Boston University professor specializing in consumer technology law was quoted as saying “If it turns out that consumers would have replaced their battery instead of buying new iPhones had they known the true nature of Apple’s upgrades, you might start to have a better case for some sort of misrepresentation or fraud.”

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6The latest update: Apple apologizes

In the latest update of the issue, Apple had posted a formal apology on its official website stating that the problem was a misunderstanding about the battery life of older iPhone models. It has also provided information about the reasons why phone batteries lose effectiveness over time. It said that Apple “never do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.”

The company has also reduced the cost of replacement batteries from $79 to $29 with effect from January 2018.

Image Source: www.businessinsider.in


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